Data-driven User experience design
User experience design is about optimising the design of digital experiences, so customers have a positive interaction with your product, site and brand.
Users are more digitally connected than ever before, with smartphones and smart devices now virtually essential parts of daily life.
This raises the customer’s standards and expectations when it comes to their digital experience; the customer prefers a UX design that is as beautiful as it is functional, and why user experience lives at the heart of everything we do.
understanding the complete user journey
Our designers strive to create brand experiences that are attractive, efficient and intuitive.
We focus on discovering everything we can about user behaviour to create, a unique experience specific to your brand and your audience.
UX design that will grow your business and build your brand.
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All of our clients have seen their businesses grow online
Our approach to UX design.
Generally, our UX strategy a nine-step process, a data and human behavioural approach that delves deep into the needs of your business and your customers.
1. Audit
We take the time to understand your visitors and their behaviour on your website.
We identify improvements for your conversion rate optimisation strategy, eradicate consistent conversion friction points and outline a strategy on how best to make the user experience as seamless as possible.
2. Competitor analysis
Understanding your competitors is crucial, we identify and analyse them on a visual and data-led level to gain insight into the alternatives on offer for your customers.
This means that we can ensure your value offering stands tallest within the marketplace.
3. Identify personas
We delve deep into understanding your audience, and what are their goals are.
Using data we create personas types that exemplify your ultimate customer base and demonstrate who and how you should be targeting your audiences.
4. Behavioural analysis
Understanding who your audience is is one part of a full UX strategy.
We go further to discover how their behaviour influences your conversions by exploring their motivations, conscious and unconscious needs, and how their feelings and emotional connection to your brand influence how they act.
5. UX strategy
Using all the data and insights that we have collected, we will create a strategy loaded with user hypotheses with your business goals in mind.
We will build a framework that enables you to speak to your audience and power their desire to convert.
6. User intent
We don’t just look for keywords, we also explore the semantics behind how your ideal audiences communicate.
We’re masters in deciphering intent, and the higher intent, the higher the chances of conversion.
7. Implementation
This is where all of the hard work comes to fruition.
From landing pages to changes in copy and UX layout, we put into practice our outlined strategy to improve your website’s performance.
8. Ongoing Optimisation
UX is an ongoing service and we will consistently optimise our strategy as we learn more about your users.
As the world of digital marketing changes quickly, there are always ongoing modifications. Our team will monitor, analyse and keep top of all changes with regular optimisation so that you’re not missing out on any conversion opportunities.
digital marketing that actually converts and builds your brand
Why choose Euphoric.
Team of experts
Every member of the Euphoric team is an expert in their field.
As a company, we invest large proportions of our time to ensure that we are constantly evolving to make sure we’re top of our game.
Proven track record
We use industry best practices to manage campaigns and focus on helping our clients get the most out of their marketing budget.
We have constantly delivered amazing results for our clients, and their businesses have grown as a direct result of working with Euphoric.
We’re collaborative
We look to create long-standing relationships with those that we work with by offering a personal service that delivers round-the-clock resourcefulness.
Most importantly, we work in partnership with our clients and their marketing partners to discover what’s next together.
Results-focused
All of our marketing campaigns are designed to deliver a serious and sustainable ROI, that grows with your business.
Data-driven approach
Our experience, combined with the fact that we use reliable data to develop strategies, ensures that we remain focused on delivering a serious ROI that evolves with your business goals.
Discovery
We take the time to understand our clients’ business objectives, their brand, competitors, and customers.
This ensures that we can give them a competitive advantage in their marketplace
