Users are more digitally connected than ever before, with smartphones and smart devices now virtually essential parts of daily life.
This raises the customer’s standards and expectations when it comes to their digital experience; the customer prefers a UX design that is as beautiful as it is functional, and why user experience lives at the heart of everything we do.
We focus on discovering everything we can about user behaviour to create, a unique experience specific to your brand and your audience.
Generally, our UX strategy a nine-step process, a data and human behavioural approach that delves deep into the needs of your business and your customers.
We take the time to understand your visitors and their behaviour on your website.
We identify improvements for your conversion rate optimisation strategy, eradicate consistent conversion friction points and outline a strategy on how best to make the user experience as seamless as possible.
Understanding your competitors is crucial, we identify and analyse them on a visual and data-led level to gain insight into the alternatives on offer for your customers.
This means that we can ensure your value offering stands tallest within the marketplace.
We delve deep into understanding your audience, and what are their goals are.
Using data we create personas types that exemplify your ultimate customer base and demonstrate who and how you should be targeting your audiences.
Understanding who your audience is is one part of a full UX strategy.
We go further to discover how their behaviour influences your conversions by exploring their motivations, conscious and unconscious needs, and how their feelings and emotional connection to your brand influence how they act.
Using all the data and insights that we have collected, we will create a strategy loaded with user hypotheses with your business goals in mind.
We will build a framework that enables you to speak to your audience and power their desire to convert.
We don’t just look for keywords, we also explore the semantics behind how your ideal audiences communicate.
We’re masters in deciphering intent, and the higher intent, the higher the chances of conversion.
This is where all of the hard work comes to fruition.
From landing pages to changes in copy and UX layout, we put into practice our outlined strategy to improve your website’s performance.
UX is an ongoing service and we will consistently optimise our strategy as we learn more about your users.
As the world of digital marketing changes quickly, there are always ongoing modifications. Our team will monitor, analyse and keep top of all changes with regular optimisation so that you’re not missing out on any conversion opportunities.