Remarketing is one of the most effective forms of paid media advertising available.
By targeting audiences who have already shown interest in your product or service, remarketing creates enormous opportunities for conversion, often at a much lower cost than other forms of digital advertising.
Opportunities for remarketing campaigns can exist across both paid search and paid social marketing channels.
Our delivery team will be made up of paid media specialists with the right skillsets to deliver excellent performance across any campaign.
Display remarketing is a great way to target users who have already visited your website and encourage them to revisit and make a purchase.
For example, users who abandoned your site without completing a purchase can be encouraged to return via remarketing ads.
Using the Google Display Network, we can implement highly segmented audience targeting to attract your most valuable customers and develop your remarketing strategy around this.
RLSAs (remarketing lists for search ads) allow us to efficiently tailor your Google Search campaigns by showing ads to already engaged users who have not yet converted.
This will distribute your media spend more effectively to deliver more conversions and a higher ROI.
Users who have visited your site can be retargeted on social media, with ads based on the products they were looking at.
Social media platforms such as Facebook offer highly customisable audiences, allowing us to optimise your retargeting campaigns according to your business goals and objectives.
With remarketing, you can remind people about your business, services and products. Then, when your target audiences see your ad, those users are reminded of you and return to your site to continue browsing.
This repeated brand exposure is one of the foremost benefits of retargeting and one you’ll want to harness.
One of the most critical elements of marketing is reaching the right audience. If your audience isn’t receptive to what you’re selling, your marketing efforts will be wasted.
There is virtually no audience more relevant to your business than one made up of people who already have a vested interest in your products or services.
If you’re trying to reach the people who will be most receptive to your ads, it’s going to be the people who’ve already visited your site.
For that reason, remarketing is an excellent strategy for reaching the ideal group of people.
One of the best retargeting benefits is that it has the perfect timing. With other forms of marketing, particularly those that involve targeting ads to a particular group, it’s hard to know if the people you’re reaching need your product or service at that exact moment. With remarketing, however, that’s not the case.
You’re targeting people entirely because of a recent search or visit to your website, which means you know their interest in your business is active.
Since you’re advertising to your audience at the perfect time — right when they have the most interest in your products — you can achieve better results than you can with some of your other marketing.
Another of the best remarketing benefits is that it significantly reduces cart abandonment. Cart abandonment is when users add items to their shopping basket but get distracted or leave with the items still in their cart.
Cart abandonment is a common cause of reduced conversions for businesses online.
Fortunately, retargeting is an excellent way to counteract it. When you send people an abandoned cart email, for example, you remind them to complete their purchase, and many of them will do so. As a result, you recover more sales for your business.
All your marketing is designed to drive conversions — the higher your conversion rate, the more effective the marketing campaigns are.
Remarketing offers a distinct advantage in that it can lead to higher conversion rates when done well.
As your ads remind users to return to your site, targeting just the right people at the right time, it understandably leads to far more people making purchases. That, in turn, results in a far higher conversion rate for your business
ROAS refers to how much profit you make from your marketing — how much money you get back relative to how much you spend on an ad campaign.
With remarketing as part of your overall strategy, your ROAS will be much higher.
That’s because remarketing reaches the perfect audience to drive far more conversions than many other strategies, meaning it results in more purchases and more overall revenue.
The bottom line is that remarketing is hands-down worth the investment when you execute it effectively.
We use data-driven insights alongside a combination of technology and creativity to drive highly targeted campaigns that produce reliable and sustainable results.