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Our PPC team have a proven track record in driving high conversion rates and profitable Google Shopping campaigns for retailers.
Whilst the Google platform allows an intricate level of bid management, we continue to develop our unique approach to Google Shopping.
We focus not only on the products you’re selling but also on your target customer – who they are, what they’re searching for, and how they behave when shown your product.
Google Shopping is a powerful channel within search that can be optimised and scaled by several techniques, including query sculpting, contextual feed optimisation, profit-focused bidding, Comparison Shopping Service (CSS) selection and much more.
Google Shopping is Google’s advertising network that allows you to place your products in front of people ready to buy them.
Google Shopping relies on a feed to input the product information. This would include the products you are offering and which queries they should be displayed for.
This means that advertisers need to use optimised, correctly formatted Shopping feeds to upload their information to Google for the best chances of being displayed for the correct queries.
Your Shopping feed can also incorporate other areas of information about your products, such as review stars, prices, sizes and much more.
As a Google Certified agency, we are experts in optimising Shopping feeds to get the most out of your product features in the search results.
Google Shopping ads don’t only appear in Google’s standard search results.
Because they are useful for shoppers and popular with advertisers, Google has steadily expanded the channels where Shopping ads are displayed.
This means you have more opportunities to reach potential shoppers.
Today, Google Shopping ads show up in a variety of places, including:
Not only do Google Shopping ads offer greater quantity, but they also offer greater quality too. To put it another way, you’re going to bring better quality traffic to your store.
Your ads are shown to people with clear customer intent. They are actively looking for the exact products you are displaying.
Many people who are searching for specific products on Google have already decided to buy the product. If Google determines that your products are relevant to a search query, they may be seen by shoppers who are looking for exactly what you offer.
If they see a relevant ad, these shoppers are likely to click on the link and buy from you.
We optimise feed content on your site via intermediary optimisation software and, if needed, on the ads platforms, too.
With our optimisation strategies, regular content updates, feed testing, and the inclusion of data, we can get the results you need from the Google Shopping channel.
When working with Google Shopping, it’s essential to consider a holistic campaign plan. Shopping campaigns will only ever capture inbound traffic. Because of this, we ensure you’re correctly set up to attract new customers and audiences effectively and to make the most of returning shoppers as well.
We use data-driven insights alongside a combination of technology and creativity to drive highly targeted campaigns that produce reliable and sustainable results.
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