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Successful paid media management requires a robust understanding of marketing strategies and budget planning.
Euphoric has developed a reputation as an agency that consistently produces and executes profitable paid marketing strategies, including Google Adwords, Bing Ads, Facebook Ads, LinkedIn and Google Shopping campaigns.
Would you like to work with an agency with a reputation for delivering reliable and sustainable results through paid search?
We have always dramatically reduced spending or driven a significant increase in conversions for the same marketing budget.
We use data-driven insights alongside a combination of technology and creativity to drive highly targeted campaigns that produce reliable and sustainable results.
Paid media serves multiple purposes, and while it might feel like a bit of a traditional advertising strategy, paid media is a great way to build your brand and generate revenues quickly.
Most importantly, it’s a great way to promote the content you’ve already developed and strengthen your company’s messages.
Since paid media ads are made for segmenting and targeting, they’re the best option to instantly get in front of your ideal audience and engage with them.
Paid media ads have the power to reach audiences that might not have ever come across your company. When you compliment your inbound marketing strategies with an outbound paid media strategy, you’ll be able to expand brand reach, drive exposure and engagement, and generate more revenue.
Paid media (or PPC advertising) is a marketing strategy that includes any marketing tactics you pay for. Digitally speaking, paid media includes paid search ads, shopping ads, display ads, and social media ads, all working on getting you in front of the right people at the right time.
Paid media advertising is one of the more complex types of marketing, simply because there are so many strategies that you can implement. But, just because it’s complicated doesn’t mean you should avoid it.
A good paid media strategy has the potential to generate lots of qualified leads and take your business’s marketing ROI to the next level.
Google search ads appear at the top of the search engine results page after a user makes a search query using keywords that are relevant to your ad.
These ads will look very similar to organic search results, but they’ll say “Sponsored” or “Ad” next to them. And since most search engine users don’t usually look past the first page of results, they’re likely to be seen.
By 2024, it’s estimated that around 500 million people will shop online. So naturally, therefore, Google’s Shopping feature is a great place to promote your product lines.
Like search ads, shopping ads appear on the search engine results page. However, you’ll find them in the “Shopping” category when a user searches for a particular product.
There are a few different ways to optimise shopping ads, whether you want to promote a full product line or a singular product.
The Google Display Network consist of sites that host ads. These ads appear directly on the websites in banner or sidebar formats.
These ads are great for targeting audiences based on location, sites they’re visiting, remarketing lists, and search behaviour.
They can even help you reach potential customers who haven’t searched any of your relevant keywords yet.
Facebook is the most popular social media platform, which also makes it an ideal platform to reach your target audience on.
Facebook has developed an advertising platform that has a lot of insight into the lives of its users, your company can use that information to segment by age, occupation, gender, interests, and much more.
On Facebook, you’re able to choose from a variety of ad formats. So whether you’d like to run a basic video ad or a more robust instant experience ad, you are able to create a multifaceted strategy.
Microsoft ads, formerly known as Bing ads, are similar to Google ads in that there are search, shopping, and display ads that can be targeted towards specific audience segments.
However, there are a few things that make them different and even potentially more effective for certain situations.
How Do Microsoft Ads Differ From Google Ads?
LinkedIn advertising isn’t for every company. But it definitely is a great paid media platform for B2B and professional-oriented audiences.
The platform hosts users looking to advance their careers, learn industry knowledge, and connect with other professionals.
LinkedIn allows you to target users based on industry size, job title, job function, job seniority, field of study, professional skills, and degrees.
It is a great way to get your products and message in front of high-level decision-makers within companies.
Instagram has shown that there is a huge potential for engagement, actually more than Facebook.
That’s because of its visual priority on photo and video content because all Instagram ads require a photo.
Instagram ads also look very similar to regular posts on a user’s feed, so engaging with them feels easier and more natural.
Also, most ad links open up within the Instagram app, allowing users to easily view more information while remaining in the app.
Twitter Ads campaigns help you reach your marketing goals – whether that’s building awareness, driving consideration, or delivering conversions.
Twitter Ads offers 20+ product options to showcase your content and media in the best format possible.
Twitter connects you to the most valuable and influential people when they are most receptive.
Leverage powerful targeting tools to connect with game-changers all around the world. From conversation targeting to re-marketing capabilities,.
Digital marketing plays an essential role in any ambitious business’s long and short-term success.
Businesses that adapt and use the latest marketing techniques and reach their target audiences on a diverse range of marketing channels will generate more sales and build their brand more effectively when compared to their competition.
Promoting your business on digital channels like Facebook, Google, Microsoft, LinkedIn, Twitter, and Instagram yields instant results.
With Google Ads, for instance, your ads will display immediately after they are approved. In comparison, search engine optimisation can take months to start seeing traction, particularly for the most competitive keywords, and this is where paid advertising can bridge that gap.
If you want to see increased sales or conversions most quickly, you should promote your business on digital channels.
With digital marketing, you can track key performance indicators (KPIs) to determine what works and what doesn’t. So whether you use search engine optimisation, paid advertising or any other digital channel, you’ll have access to valuable data.
This means that we can specifically build look-a-like audiences and use behavioural science around your target audiences, which will increase the efficiency of your marketing strategies.
Using paid media to promote your business is typically more cost-effective than traditional offline channels. This is because you’ll have greater control over who sees your ads, how much you pay for ads and the media.
Paid advertising is cost-effective as it allows business owners to target a specific selection of audiences while paying only when one of these users clicks their ad.
Within your different ad groups, you’ll define your text ads. Effective ad copy is crucial for PPC campaigns: It can increase quality score, reduce cost per acquisition, and increase click-through rates.
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