Skinfinity is one of the UK’s leading cosmetic treatment businesses, that specialises in non-surgical treatments and surgical cosmetic treatments which are professionally delivered by clinical experts.
They had previously used a marketing agency but had found that they had suffered significant ranking penalties and were unable to implement a long-term marketing strategy for the business.
Skinfinity had dipped their toe into the water of digital marketing but has lost faith in this as a viable channel because of the poor conversion rates and high cost per lead they had achieved.
Our first challenge was to have the ranking penalty lifted so that we implement our multichannel strategy.
Their new website was fully optimised against specific terms that we knew would grow their business and provide sustainable revenues in the long term.
We provided digital PR marketing so that Skinfinity had amazing exposure across a variety of publications.
This meant that not only could we provide high-quality content that could be shared via their social channels, but it also meant that we developed high-quality and sustainable links for their ongoing SEO campaigns.
We created a highly targeted Google Ads strategy, focusing our client’s budgets where they were most likely to see a return.
By using behavioural and user data we were able to specific targeted the right audiences and this led to impressive results.
Our paid media experts analysed which users were most likely to convert after an initial enquiry was made.
These types of insights allowed us to focus on the specific touchpoints that generated the most conversions and ensure we pushed audiences to these via our paid media campaign.
We developed a bespoke website and booking engine, that integrated with their existing CRM systems.
We are continually evaluating the customer journey by leveraging human insights to behavioural data to optimise the path to conversion.
We adapt landing pages, on-page assets and marketing campaigns to ensure each visitor is funnelled towards a conversion.