Building the Skinfinity brand and reaching new audiences online.
Skinfinity is one of the UK’s leading cosmetic treatment businesses that specialise in non-surgical and surgical cosmetic treatments, which clinical experts professionally deliver.
They had previously used a marketing agency but had found that they had suffered significant ranking penalties and were unable to implement a long-term marketing strategy for the business.
SEO
Our first challenge was to have the ranking penalty lifted so that we implement our multichannel strategy. Our SEO audit highlighted all the ranking issues preventing Skinfinity from moving forwards, and our team quickly got to work to resolve these.
Their new website was fully optimised against specific terms that we knew would grow their business and provide sustainable revenues in the long term.
We provided digital PR marketing, so Skinfinity had amazing exposure across various publications.
This meant that not only could we provide high-quality content that could be shared via their social channels, but it also meant that we developed high-quality and sustainable links for their ongoing SEO campaigns.
Paid Media
We created a highly targeted Google Ads strategy, focusing our client’s budgets where they were most likely to see a return.
By using behavioural and user data that was gained from our digital discovery, we were able to target the right audiences specifically, leading to impressive results.
Our paid media experts analysed which users were most likely to convert and their online behaviours. These insights allowed us to focus on the specific touchpoints that generated the most conversions and ensure we pushed audiences to these via our paid media campaign.
Website Creation
We developed a bespoke website and booking engine integrated with their existing CRM systems.
We continually evaluated the customer journey by leveraging human insights to behavioural data to optimise the path to conversion.
We adapt landing pages, on-page assets and marketing campaigns to ensure each visitor is funnelled towards a conversion.
We are 100% focused on ensuring that you get the best return for your marketing budget and that we see constant growth for your business from our digital marketing strategies.
Over the years, we have developed a reputation as an agency that delivers amazing results, which is why other agencies outsource their marketing campaigns to us.
If you want to work with an agency that genuinely cares as much about your business as you do, then Euphoric is your next digital partner.
