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Introducing Route One to the power of digital marketing.

£1.5million in lead value in less than 9 months

Making the most of paid search, SEO and website development to open new marketing strategies.

SEO for businesses

The challenge.

Route One Infrastructure is a provider of bridge and structure maintenance and is committed to the continuous improvement and development of these services.

They work across many different sectors including highways and rail.

We worked closely with Route One to create a strategic SEO, and Google Ads campaign, as well as develop their new website that would work alongside their existing sales teams to build their presence online and generate new revenues.

Route One had never used digital marketing but after we complete a full market analysis they realised that there was huge potential to incorporate it into their new business strategies.

The solution.

Bespoke Website

Route One needed its new website designs turned into a functioning website, so, we build their website into our WordPress CMS.

Which was fully optimised against specific keywords to ensure that all the foundations were in place for their ongoing SEO and PPC campaigns.

Paid Media

The Google Ads campaigns needed to target those in the design, development and implementation of highways and rail infrastructure.

We created a highly targeted Google Ads strategy, focusing our client’s budgets where they were most likely to see a return.

By using behavioural and user data we were able to specific targeted the right audiences and this led to impressive results. 

Digital PR

We provided PR marketing so that Route One had amazing exposure across a variety of channels, such as local news, industry magazines and digital publications.

This meant that not only could we provide high-quality content that the new business teams could share via their social channels, but it also meant that we developed high-quality and sustainable links for their ongoing SEO campaigns. 

The results.

£1.5million in lead value in less than 9 months

403% increase in organic traffic

Top 3 ranking positions for the most competitive keywords

Find out how we can help your business reach new audiences and grow online.