Euphoric was selected by Intermarketing as the agency to run the Google Adwords campaigns for their clients, one of these clients was Liverpool FC.
Liverpool Football club wanted to increase their online presence and their market share via a strategic PPC.
LFC wanted to generate ticket sales for preseason games internationally, sell hospitably packages at their Anfield stadium, increase online LFCTV subscriptions, and ensuring all academy places were fully booked for the summer.
Euphoric’s paid teams collaborated with Intermarketing to create an integrated strategy that would lead to record breaking results.
We created a highly targeted Google Ads strategy, focusing our client’s budgets where they were most likely to see a return.
We ran international PPC campaigns to drive ticket sales for the their preseason games across 11 countries.
Each campaign had a specific audiences and by using behavioural science we were able to ensure that we achieved the best conversion rates and ROI.
Our analysis revealed that those looking to sign up to services such as LFCTV are often time-constrained, as those looking for this wanted access to pay-per-view games. So, we tailored our ad messaging and landing pages to push key conversion actions.