Gel Nail Varnish is beating the high street brands.

Ecommerce seo

eCommerce SEO that saw Gel Nail Varnish rank above hughstreet brands.

SEO for online shops

The challenge.

Gel Nail Varnish are passionate about wanting to give people the opportunity to have salon-quality nails in the comfort of their own homes at an affordable cost.

After they launched their website selling gel nail varnishes, nail kits and nail essentials, they needed our expertise in SEO to ensure that their website had rock-solid foundations and to help them gain rankings for extremely competitive terms in the organic listings.

The solution.


We created an effective content optimisation strategy, combined with technical SEO and Digital PR so that Gel Nail Varnish had amazing exposure across a variety of publications and a rock-solid website.

This meant that not only could we provide high-quality content that could be shared via their social channels, but it also meant that we developed high-quality and sustainable links for their ongoing SEO campaigns.

The result of this was extremely valuable content that raised awareness of their brand and their products, but also very impressive rankings.

The results.

Ranking above high street brands for very competitive terms

95% of keywords in top 3 positions

Annual organic growth of 153%

Find out how we can help your business reach new audiences and grow online.