Garolla is a market leader in the manufacturing and installation of electric garage doors. With decades of experience delivering the highest quality products, their British-made, bespoke doors are installed across the UK, Ireland and France.
They wanted to increase their visibility and generate new leads through their website in these markets. Their previous agency’s approach had led to high costs and low conversions.
Our objective was to create a digital strategy to get SEO and PPC working in perfect harmony to achieve their goals and maximise their budget.
As Garolla expanded its business offering into France, they required a new website, brand and bespoke garage door builder to allow visitors to visualise their new garage door online.
Euphoric’s paid, creative and SEO teams collaborated to create an integrated search strategy designed to generate immediate website enquiries, which has evolved with Garolla’s long-term business goals.
We implemented a highly targeted Google Ads strategy across the UK, Ireland and France. Using behavioural science as the foundation of the campaigns, we have been able to maximise the budgets in the areas most likely to see the best return on investment for Garolla.
Throughout the lifecycle of the campaigns, we have gained user-based insights that have allowed us to focus on the specific touch points that generate the most conversions. This has ensured we pushed audiences to these via our paid media campaign.
Our approach to the SEO campaigns included extensive keyword research and the creation and optimisation of new and existing website landing pages, which provided rock-solid foundations for the ongoing SEO campaigns.
We created and implemented a systematic link building and content marketing campaign to get their websites crawled and ranked by the search engines for the most competitive terms in their industry.
We developed a bespoke website and garage door builder for their French market that allows users to select various options, styles and extras to visualise their garage door.
We continually evaluate the customer journey by leveraging human insights to behavioural data to optimise the path to conversion. We adapt landing pages, on-page assets and marketing campaigns to ensure each visitor is funnelled towards a conversion.
As your digital partner, Euphoric is focused on helping you navigate the ever-evolving digital world, ensuring that you get the best return for your marketing budget and that we see constant growth for your business from our digital marketing strategies.
By thoroughly understanding your business, we can create a marketing strategy that’s driven by consumer behaviour and market insights, and that’s centred around your business objectives.
We are looking to work with ambitious businesses that want to flourish online.
Get in touch if you’re looking for a marketing company that genuinely cares as much about your business as you do!