Euphoric can generate your business more sales through Google Shopping.
Our clients have seen consistent growth from our Google Shopping campaigns.
Our PPC team have a proven track record in driving high conversion rates and profitable Google Shopping campaigns for retailers.
Whilst the Google platform allows an intricate level of bid management, we continue to develop our unique approach to Google Shopping.
We focus not only on the products you’re selling but also on your target customer – who they are, what they’re searching for, and how they behave when shown your product.
Increase revenues through Google Shopping.
How Google Shopping works.
Google Shopping is Google’s advertising network that allows you to place your products in front of people ready to buy them.
Google Shopping relies on a feed to input product information. This would include the products you offer and the queries they should be displayed for.
This means that advertisers need to use optimised, correctly formatted Shopping feeds to upload their information to Google for the best chances of being displayed for the correct queries.
Effective Google Shopping Strategies.
Our approach to Google Shopping.
With our optimisation strategies, regular content updates, feed testing, and the inclusion of data, we can get the results you need from the Google Shopping channel.
When working with Google Shopping, it’s essential to consider a holistic campaign plan. Shopping campaigns will only ever capture inbound traffic. Because of this, we ensure you’re correctly set up to attract new customers and audiences effectively and make the most of returning shoppers.
Are you ready to smash it online?
We want to understand a little more about your business and the challenges you're facing.
We are looking to work with ambitious businesses that want to flourish online.
Get in touch if you’re looking for a marketing company that genuinely cares as much about your business as you do!
Results-focused Google Shopping campaign management.
The benefits of Google Shopping Ads.
Amazing visibility.
Google Shopping ads enhance the visibility of your products in a couple of ways:
- First, they place your products at the top of Google search results. This makes it easier to grab the attention of potential customers – your product is the first thing they see on the search results page, above organic results.
- Second, they have product photos and basic product information. Images capture attention better than keywords or slogans.
Broad reach.
Google Shopping ads don’t only appear in Google’s standard search results.
Because they are helpful for shoppers and popular with advertisers, Google has steadily expanded the channels where Shopping ads are displayed.
This means you have more opportunities to reach potential shoppers.
Today, Google Shopping ads show up in a variety of places, including:
- The shopping tab on Google Search
- Google Images
- Google Search Partner websites
- Across the Google Display Network, which includes YouTube and Gmail
Qualified traffic.
Not only do Google Shopping ads offer greater quantity, but they also offer greater quality too. To put it another way, you will bring better quality traffic to your store.
Your ads are shown to people with clear customer intent. They are actively looking for the exact products you are displaying.
Many people who are searching for specific products on Google have already decided to buy the product. If Google determines that your products are relevant to a search query, they may be seen by shoppers looking for exactly what you offer.
If they see a relevant ad, these shoppers are likely to click on the link and buy from you.
Are you ready to smash it online?
We want to understand a little more about your business and the challenges you're facing.
We are looking to work with ambitious businesses that want to flourish online.
Get in touch if you’re looking for a marketing company that genuinely cares as much about your business as you do!