Google AdSense related search experiments re-enabled

After eight months, Google AdSense search style experiments are working again.

Google has announced that it has re-enabled the AdSense related search experiments.

As of January 6, 2022, Google said that AdSense publishers could once again create Related Custom search style experiments in your AdSense account.

Google originally announced the company was pausing the related search experiments for a couple of months. Well, that remained the case for a total of eight months, but after a long eight months, Google has unpaused this feature.

In the original pause announcement, Google Stated:

“We would like to inform you about a few changes that impact your ability to create custom search style experiments, specifically for your Related search styles in your AdSense account.

Beginning May 10, 2021, you will not be able to create new experiments for your Related search styles in your AdSense account. Your existing Related search experiments that are currently in progress will also stop on May 10, 2021. Please note that this change does not prevent you from creating experiments for other elements of your styles (e.g., search ads, shopping ads).

Our engineering teams are working hard to bring this functionality back.

Thank you for your understanding, and we apologise for any inconvenience caused.”

Where can I find the features?

You should see this option under the “optimisation” section and within the “experiments” tab in the AdSense console.

If you missed using the related search experiments feature for your AdSense ads on your site, you could now re-enable it. However, it might be worth testing the feature if you have not done so for a while.