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If your PPC campaign isn't working, Euphoric can help you.

So, you have a PPC campaign but you've not seen any new sales or leads.

It’s incredibly frustrating when your marketing campaign isn’t generating a sustainable, reliable and profitable return.

Many reasons could be the cause of this; it could be anything from the messaging and user journey on your website, the audiences you target, all the way through to inefficiencies in your PPC campaigns.

We have a tried and tested methodology that we work to when working with new clients on their PPC campaigns.

Discovery and kick off meeting.

At its core, discovery is the process of doing in-depth research into your business, your customers, and your competitors, which forms the foundation of marketing strategy development

Once we understand your business, what you do, and your goals, we’ll then go on to understand who your competitors are and what your marketing landscape looks like.

Analysis and review.

Now that we understand your customers and target audiences, we will conduct an extensive review of your PPC campaigns and identify areas where we can improve your CPA and the overall efficiency of your accounts.

We will also look at how users navigate their way through your website from the point of entry to conversion.

Every customer’s journey to conversion is unique, and analysing the user behaviour on your site can expose the missing steps in their journey and identifies their pain points and the factors preventing them from converting.

Implementing a plan of action.

Now that we understand every aspect of your campaign and how users navigate their way through your website, we’ll create an actionable strategy to make positive changes to get your website and PPC campaigns working cohesively.

Our recommendations are measurable, with clearly defined milestones, and will grow with your business.

Our campaign strategy.

01.
Define your goals.

Paid search strategies can have various goals, such as boosting growth, generating income, or even driving conversions for channels other than search.

We ensure that PPC goals align with the overall digital marketing strategy.

02.
Analyse your marketplace.

Analysing the competitive landscape teaches you who your main paid search competitors are, what they’re doing that makes them successful, and how aggressive your campaign should be to compete.

03.
Research.

All searches, whether paid or organic, start with words typed into a search box. That makes user-centric keyword research the basis of any successful PPC strategy.

04.
Define account structure.

Now you’re ready to start executing the paid search strategy. To set up your account, we’ll need to define your campaigns and ad groups.

05.
Effective ad copy.

Within your different ad groups, you’ll define your text ads. Effective ad copy is crucial for PPC campaigns: It can increase quality score, reduce cost per acquisition, and increase click-through rates.

06.
Ongoing optimisation.

You can’t just set your paid search strategy to autopilot once you’re done with the execution stage; a successful strategy has constant tweaking built into it.

Are you ready to smash it online?

We want to understand a little more about your business and the challenges you're facing.

We are looking to work with ambitious businesses that want to flourish online.

Get in touch if you’re looking for a marketing company that genuinely cares as much about your business as you do!