Driven by data, powered by creativity
Our approach to digital marketing strategy begins with a discovery phase to truly understand your business, what it is you are trying to achieve and what challenges you face.
From here, we use our years of experience, industry-leading tools and specialist knowledge to determine an objective framework that meets your business objectives and will ultimately grow your business online.
Using a mixture of third-party and first-party data sources, we build a complete picture of your market conditions and competitor landscape. We also take a deep dive into your target audience and their behaviours.
This enables us to formulate data-led recommendations, all tied to the objective framework.
Our recommendations are built around measurable hypotheses and laid out in a detailed media plan, with each channel working towards KPIs that contribute to your overall business objectives.
Setting the strategic direction of your online activity forms the core of our digital marketing strategy services.
Our strategic approach doesn’t end with the implementation stage.
As future plans are built from the learnings of past activities, we know it’s essential to be involved at each step of the journey.
Following the creation of the finalised media plans and forecasts, our team will ensure your strategy is effectively deployed across each channel and is successfully delivering on all KPIs.
With all of our digital marketing strategy services, we provide bespoke ongoing reporting, and all campaign activity can be tracked and reported on in real-time.
This means that we can collaboratively work with you, and allows us to utilise every learning in the next cycle of planning, evolving our insight and data-led approach.
To ensure that we are targeting the right keywords, we conduct extensive research into how your audience searches online.
This will help us create user personas and customer journey maps from the initial awareness stage right through to a purchase.
Providing a responsive web design that works and delivers a fully integrated service is a top priority for our team.
We create a web design based on industry practices and provide market research alongside many digital marketing services intrinsic to your overall business objective.
We’ll discuss what objectives you want your new website to achieve.
We will then discuss the findings of our audit of your current site and suggest where improvements can be made.
By taking a look at what your competitors’ websites look like, how they function, and what their business objectives are, we can get a better picture of what works – and also what doesn’t.
This means we can see what users are engaging with and this affects the customer journey.
We take time to thoroughly understand the audiences to that you want to market your business to.
This allows us to create detailed persona profiles that ensure all web design aspects leading up to the final design for an increase in conversions.
We are dedicated to organising websites to deliver a structure for users to easily find and access all of the content across your entire website.
Wireframes turn the abstract nature of a flow chart into something real and tangible without distractions.
Wireframing provides a clear understanding of how features will function, where they will live on the specific page and how useful they will actually be.
We create multiple user journeys based on the scenarios we’ve discussed with you so you can later review the journey and create wireframes on top of each step.
The outcome will be a website that visitors will love and content that is easily found, which will ultimately lead to more conversions.
We use data-driven insights alongside a combination of technology and creativity to craft highly targeted campaigns that produce reliable and sustainable results.
When building a website, it’s important to consider not just content and design, but also the technical “behind the scenes” details that can greatly impact your site in search. Technical SEO involves several elements that search engines consider when ranking a website, including:
- Page speed.
- Broken links (internally and externally).
- Crawl errors.
- Mobile-friendliness.
- Sitemap accessibility.
When it comes down to it, you need a firm that understands how to optimize a website behind the scenes and explain how each factor can impact a site’s ability to drive search traffic.
Google has steadily expanded the channels where Shopping ads are displayed, so that you have more opportunities to reach potential shoppers.
Today, Google Shopping ads show up in a variety of places, including:
- The shopping tab on Google Search
- Google Images
- Google Search Partner websites
- Across the Google Display Network, which includes YouTube and Gmail
Off-site optimization is primarily focused on building links from authoritative and relevant sites. Link building has two primary benefits: driving traffic back to your website and more importantly, showing search engines that your website is reputable. Links from other authoritative sites (especially .edu, .org, or .gov sites) is like a stamp of approval from those sites that your content is valuable.
Link building can include several different tactics, including attaining listings in directories, publishing content on other sites, answering questions on social or Q&A forums, and more.
The link building process includes:
- Researching valuable opportunities for link building outreach.
- Prioritizing opportunities based on time, effort, and expected return value.
- Strategizing outreach (such as email, submissions, forum discussion, etc.).
- Tracking new inbound links generated.
Local SEO ties into many of the above SEO tactics and is especially important for local or regional businesses as well as for businesses with brick-and-mortar locations.
Local SEO aims at getting search exposure for your business in the locations you serve. For example, a local dentist may want to show up in search results in the geographic area that they serve. This stretches beyond simple search results, as it has become more important to rank well in maps results.
Tactics for local SEO include:
- Ensuring your organization has listings in most of the prominent locations (especially Google).
- Ensuring that your listings are consistent across all channels and sites.
- Optimizing your site and content using specific local keywords, like city or state names, where applicable.
- Link building with relevant local directories, business organizations, and groups.
We use data-driven insights alongside a combination of technology and creativity to craft highly targeted campaigns that produce reliable and sustainable results.
We use data-driven insights alongside a combination of technology and creativity to craft highly targeted campaigns that produce reliable and sustainable results.
From the moment you decide to work with us, we will:
To ensure that we are targeting the right keywords, we conduct extensive research into how your audience searches online.
This will help us create user personas and customer journey maps from the initial awareness stage right through to a purchase.
