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Do you have a website that's built on a DIY site like Wix or Squarespace, and wondering why you're not generating any leads or sales?

If the answer is yes, then you’ve already identified what the problem is…

When you first check out these DIY website builders, they seem like a pretty good deal on the surface. You pay a fixed price every month and get to have your very own website online.

But when you start digging deep into these DIY websites, you see that they are not all they are cracked up to be. You end up with an ugly-looking website that doesn’t bring in any customers or traffic. 

Whilst it’s tempting to use Wix and Squarespace to build a low-cost website, this is exactly what you get – a pre-made template, that’s not unique, and this can do more harm than good.

Why you shouldn't use DIY template website builders.

You shouldn’t use DIY sites to create your website because you’re not a professional web designer.

There is a detailed process for creating a website including building out user flows and CTA’s.

When you create a website using a DIY site builder, you are likely not designing it with a good user experience in mind, resulting in lost customers and revenue.

You will also lose brand recognition and uniqueness because there are a lot of other customers all using the same website templates.

We create objective-based designs and this process increases the engagement of visitors and funnels them through a user flow, increasing your conversions and customers.

Probably the single biggest problem with DIY builder websites like Wix is that they are not SEO-friendly.

Wix websites are known to have bad SEO since you are not in full control of your website. To build a website with good on-page SEO, you must have access to the code and be able to constantly monitor your website for potential SEO issues.

DIY Website builders are widely known for having bad SEO because they are generated on the fly in a visual type of editor. This creates un-needed code and extra HTML that will hurt your rankings in the search engines.

Often, DIY site builders only allow you to have a certain number of pages unless you pay more.

Wix as an example offers a single page for their lowest website plan. This is just bad in so many different ways. A website should never be only one page. To engage and sell the customer, you must have an authoritative website with more than one single page.

Another problem with having limited pages is that you’re likely to get no visitors to your website. Google and other search others love content… Whether it’s images or words, the more you have, the more traffic you are likely to get.

Wix currently has over 90 million users and 500 designer-made templates.

Now, 500 may sound like a lot of pre-made templates but with over 90 million users these templates are going to get used a lot.

This means that even though you may think your website looks pretty good, there are a lot of other people with that exact same website design.

If you want to stand out among your competitors, you must have a custom website design that builds confidence in the customer through uniqueness and brand recognition.

Having a non-unique website can hurt you in the search engines as well. Google bots crawl your site and notice it’s very similar to other websites out there and you will get penalised for this. The key to gaining visitors to your website via Google is having a unique website with unique and engaging content.

A successful website is always being evaluated and optimised.

For your website to be successful, you must be constantly looking for ways to increase engagement using A/B testing and user flow testing.

When you create a Wix website you don’t have the ability or freedom to do any of this. The result is that you will have a static website that is not growing or evolving which can kill your business.

Say you are not happy with your Wix.com service and you would like to cancel.

Unfortunately, its almost impossible to move your website anywhere else. So before you sign up and spend countless hours trying to put together a Wix website, remember that you won’t be able to move it anywhere and you are stuck with them.

With the free plans, you have Wix branding on your site, and the little icon shown in the browser bar will be a Wix logo. 

Wix is a very attractive initial platform as the base offering is free. It’s a very effective sales technique that gets customers in the door.

With the free plans, you have Wix branding on your site, and the little icon shown in the browser bar will be a Wix logo.

You also can’t add in Google Analytics tracking until you get onto a premium plan.

When you start adding in functionality that would be useful, Wix has an ‘app store’ so you can choose which apps to use.  There are loads of apps to choose from and many start with a ‘freemium’ offering with more functionality provided at a price so head back to your website brief and factor in what you want into your costs.

 

Building a website on the DIY sites like Wix isn't actually cost-effective, and may be more expensive than you think!

The largest cost of using Wix for many people is a hidden one. It’s the cost of websites built by people who may not know what makes a website really work, therefore it doesn’t get found, or it doesn’t function well.

That lack of functionality, the lack of visibility in the search engines and not creating a user-centric website is probably costing you business.

If people are searching for a product or service you offer and finding your competitors and purchasing from them, then that is lost revenue.

As an example, if you could have generated 2 new clients per week with an average order value of £500, then that’s £52,000 per year in lost revenue. 

Our bespoke websites will grow your business and are just £1500 with free hosting

All of our clients have seen their businesses grow online

We build bespoke websites that convert and produce outstanding results.

In a digital world, first impressions are vital, and an outstanding web design is the key to success. 

We create stunning and functional websites that convert. All of our websites work across mobiles, tablets and desktops.

We offer a wide range of services that include eCommerce and portfolio websites. As well as landing page development to ensure your digital marketing campaigns convert with the best performance metrics. All build around your business and for long-lasting results.

Our bespoke websites will grow your business and are just £1500 with free hosting

wordpress agency

Business WordPress Websites.

As a leading WordPress agency, we create websites for small, medium and large businesses, using the world’s number one CMS.

Our bespoke framework provides the foundation for the highest quality WordPress development. It pushes beyond the WordPress standards to enforce leading-edge web standards, performance, accessibility and security.

The result is WordPress websites with amazing performance that can be scaled as you grow, and stand the test of time.

Cost-effective

As WordPress is a free content management system it provides us with a solid base on which we can build our websites.

WordPress provides amazing functionality out of the box and the vast array of high-quality plugins available helps to save development time; which means we can pass on savings onto our clients.

Easy to use

One of the main attractions of WordPress to our clients is the ease at which text, images and other media can be added to each page.

We build our WordPress sites with the clients’ ease of use a priority.

Expanding as your grow

There is a vast range of plugins that can be installed to extend your website functionality.

Working with only the most trusted plugins, we can turn a basic site into a fully-fledged eCommerce website with great SEO capabilities.

Our bespoke websites will grow your business and are just £1500 with free hosting

First impressions count

Website designs that are focused on your users.

First impressions matter, in fact, you have seven seconds to make a good impression before your visitors make up their minds about what they think about your brand.

Websites are a visual platform for you to showcase your business, products and services. This is why it’s so important to have a website design that represents the values of your brand.

We’ll help to make a perfect first impression within the first seven seconds through analysis, design, implementation, and deployment.

Find out how we craft stunning and functional websites that actually convert visitors into customers.

Websites designed to rank in the top positions

SEO ready website design

When we work with our clients on any website design, we always ensure that we create an end solution that meets and exceeds all expectations. We’ll create a bespoke, responsive website to get you found on the search engines.

Providing a responsive web design that not only works but also delivers a fully integrated service is a top priority for our team.

We create a web design based on industry practices and provide market research alongside a plethora of digital marketing services that are intrinsic to your overall business objective.

SEO ready

We optimise your site so it’s suited to Google’s algorithms. We’ll check site speed, meta and title tags, internal linking, integration of social media, and ensure that your website ranks for the right audiences.

Great usability

Our expertise in UX design ensures that your website has great usability for high levels of customer satisfaction.

SEO friendly

Good SEO relies upon high-quality content that conveys a message efficiently and provides value.

All of our websites are fully optimised to ensure that you have rock-solid foundations for the future.

Content for awareness

We create a website architecture that allows your pages to be crawled properly.

This includes product or service pages with attention to your priority keywords.

Our bespoke websites will grow your business and are just £1500 with free hosting

Find out how we turned We Buy Any Bike into market leaders

SEO, Paid Media & Website development for Garolla Garages

We generated £1.5million in lead value in less than 9 months

From ranking penalty to beating annual targets by 24%

A family-run business ranks above the high street brands

planning and research

Understanding your business is at the heart of how we work.

By knowing understanding your business objectives we can delve into market research to create thorough reports and analytics that will provide a complete picture of your marketplace.

Our research provides the foundation for our web design, development, marketing, and SEO. 

Audit and objectives

We’ll discuss what objectives you want your new website to achieve.

We will then discuss the findings of our audit of your current site, and suggest where improvements can be made.

Competitor analysis

By taking a look at what your competitors’ websites look like, how they function, and what their business objectives are, we can get a better picture of what works – and also what doesn’t.

When it comes to marketing your business to your target audience. We can see the structure and layout and analyse how this affects the customer journey.

User personas

We take time to thoroughly understand the audiences that you want to market your business to.

This allows us to create detailed persona profiles that ensure all web design aspects leading up to the final design for a successful increase in conversions.

Information architecture

We are dedicated to organising websites to deliver a structure for users to easily find and access all of the content across your entire website.

Wireframes and UX

Wireframes turn the abstract nature of a flow chart into something real and tangible without distractions.

Wireframing provides a clear understanding of how features will function, where they will live on the specific page and how useful they will actually be.

User journey

We create multiple user journeys, based on the scenarios we’ve discussed with you so you can later review the journey and create wireframes on top of each step.

The outcome will be a website that visitors will love and content that is easily found, which will ultimately lead to more conversions.

Find out how we craft stunning and functional websites that actually convert visitors into customers.

Our bespoke websites will grow your business and are just £1500 with free hosting