Every way in which your business interacts with the outside world is an opportunity to create an impression.
First rule of PR – harness what you have. Good customers and staff are hard to come by so ensure they are valued and do something unexpected – even if it’s saying thank you. Remember you never know where your next recommendation will come from but you can bet come from the people that use you and work for you.
Second rule of PR – be bold and brag a little. If it’s a good service, product or team, let the local press and community know about it. There’s so much choice out there you have to be in the frame if you want to be in the picture.
Third rule of PR – assess the opportunities. Have you won an award? Have you received praise from a customer? Are you working in partnership with a third party? Are you hiring new staff? Do you support a local charity? Are you innovative? These are opportunities for your local press to report on and can be used to make you visible to new audiences through on and offline PR.
Fourth rule of PR – be honest. We all have competition but what sets many apart is their credibility. Earn the respect you deserve and share your knowledge and credibility. You could do this by having an open day, organising regular coffee mornings and even updating your website news. The more knowledge you share the more you educate potential audiences and instantly become not only an expert but credible too.
Fifth rule of PR – show some personality. The days of the corporate fluff have all but gone. It’s time to show people who you really are. Don’t share your holiday snaps but share your company personality. Show the lighter side of your business by sharing your team and their work. Use a more casual medium like Facebook to instantly lift your tone. Remember people are interested in people so keep the focus on people.