SEO, PPC & Website Design & Marketing Agency

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow. 2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase. […]

While I don’t believe much in dwelling on failures and mistakes, I do believe we can learn from them.  Often other people can learn from your failures as well. By sharing these experiences we keep history from repeating itself.  Every year I like to take a look back at my blogging efforts and examine what […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

Every way in which your business interacts with the outside world is an opportunity to create an impression. First rule of PR – harness what you have. Good customers and staff are hard to come by so ensure they are valued and do something unexpected – even if it’s saying thank you. Remember you never […]

Engaging in PPC advertising on AdWords can be pretty intimidating and confusing. It can take quite some time before you feel comfortable using the platform, and even then, it’s so time-consuming that you might need a PPC Agency to help. Here are some great tips to help you get on your way to becoming an […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalise your site for any inbound […]

When I speak to organisations about their PR it’s without fail very one sided. It’s always about their business and very little about their customers. This is more than a mistake it can be disastrous for a business. Ignore your customers’ needs at your peril! If there is one thing you should take from this […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

Microsoft and AOL have signed a new 10-year advertising agreement for Bing to provide search listings and ads to AOL starting on January 1, 2016. Google started working with AOL in 2002, which back then would have been a huge opportunity for Google. Google was at that time an up-and-coming startup and AOL had substantial search traffic. […]

When I and other search engine optimisation experts talk about ranking well in the organic search results, we usually mean snagging a top position in Google’s listings. Similarly, when I write about optimising websites according to today’s SEO best practices, I’m usually referencing techniques that have been demonstrated to work with Google’s search algorithms. But, […]